Artistic journey
Exploring the transformative power of design and branding for the growth and development of women's soccer and I question the significance of the term "women's" in the context of soccer.
Drawing from my experiences as a female soccer player for 17 years, including my professional career that began at 15 and my role as the youth national team's captain, I reflect on how my room and my teammates' rooms were adorned with posters of soccer legends like Messi, Ronaldinho, and Ronaldo—all men. This vivid memory underscores the profound impact of design and branding on the sport.
My position
Icelandic designer, immersed in the tech industry, with a big heart for women's soccer.
Research:
History, videos from tournaments, reports and interviews.
2009
15,877
2022
87,192
52%
of clubs in Europe ranked visibility as a key factor for driving
the development of women’s Soccer
Visual Process
